Strategic Initiatives Marketing Manager

Interim Strategic Initiatives Marketing Manager
Contract: 12 Months, likely for extension
Location: London- Canary Wharf- 2/3 days per week 
Pay: 450-500 Inside IR35- via umbrella
Client: Financial Services
 
Role Overview
We are seeking an experienced Strategic Initiatives Marketing Manager (contractor) to lead delivery across key pan-regional priorities during a 12-month parental cover period. This is a hands-on, delivery-focused role sitting at the centre of our brand campaigns, retail/next-gen go-to-market (GTM), and strategic partnership initiatives. The role requires someone who can quickly embed, operate with pace, and drive measurable outcomes across multiple workstreams and stakeholders.
 
The successful candidate will bring a strong balance of strategic thinking and executional delivery, with the ability to navigate a matrixed, pan-EMEA marketing environment.
 
Key Responsibilities
 
Co-Branded Partnership Marketing 

• Lead the development and execution of co-branded marketing campaigns with key distribution and platform partners
• Build and actively manage a forward-looking partnership campaign pipeline
• Own end-to-end delivery: briefing, messaging, content, media activation, and

performance tracking

• Partner closely with sales and external stakeholders to ensure campaigns are mutually valuable, scalable and results-driven

Brand Campaigns, Research & Measurement

• Support delivery of pan-regional brand campaigns, ensuring alignment with business
• priorities
• Lead coordination of brand research and measurement, including:
  • Liaison with internal brand team
  • Management of external research/survey agency
  • Translating outputs into clear, actionable insights for stakeholders
• Ensure brand investment is supported by robust tracking and continuous optimisation
• Apply AI and analytics tools to surface patterns, optimise campaigns and strengthen

insight generation
 

Retail / Next-Gen Go-To-Market Support

• Support delivery of broader retail investor marketing initiatives, including:
  • ETF education campaigns
  • Content-led digital engagement
  • NextGen/retail investor targeting strategies
• Contribute to finfluencer and digital-first marketing activity, ensuring alignment with brand and risk guardrails
• Explore and test AI-driven approaches to content creation, personalisation and audience engagement
• Ensure campaigns are tailored to self-directed investor behaviours and platform ecosystems

 
SEM & Social Coordination (Liaison role)

• Act as the marketing liaison to SEM and paid social teams across:
  • Brand campaigns
  • Retail / next-gen initiatives
  • Partnership activity
• Provide clear campaign briefs, audience requirements and messaging inputs to channel specialists
• Ensure alignment and consistency across markets and campaigns, working through the relevant channel teams

 
Strategic Delivery & Stakeholder Management

• Support priority strategic marketing initiatives across EMEA
• Act as a connector across brand, retail, partnerships, digital teams and agencies
• Maintain strong delivery discipline:
  • Clear timelines and ownership
  • Stakeholder alignment
  • Regular performance tracking and reporting
• Act as an AI-enabled marketer, embedding tools such as Copilot into day-to-day workflows to improve productivity and output quality
• Identify opportunities to use agent-based AI (agentic AI) to automate or scale repeatable marketing tasks, where appropriate
• Share best practice, use cases and learnings with the wider team to build AI capabilities across marketing

 
Information Classification:
Key Skills & Experience

• Proven experience delivering integrated marketing campaigns (brand, performance and partnerships)
• Strong understanding of digital marketing channels (SEM, paid social, content)
• Demonstrated ability to use AI tools (e.g. Copilot or similar) to enhance marketing effectiveness and productivity
• Familiarity with emerging AI capabilities, including agent-based workflows and automation
• Experience working with co-branded campaigns and/or distribution partners/platforms
• Track record managing external agencies and research partners
• Strong analytical mindset - able to translate data into clear recommendations
• Excellent stakeholder management across senior and cross-functional teams
• Ability to hit the ground running in a fast-paced, contractor capacity

 
What Success Looks Like

• A clearly defined and active pipeline of co-branded campaigns delivering measurable results
• Brand activity supported by credible research and clear performance insights
• Strong alignment and effectiveness across SEM, social and partnership channels
• Contribution to building AI capability and knowledge sharing across the marketing team
• Tangible contribution to retail investor engagement and growth, including next-gen audiences
• High-quality delivery across multiple workstreams, with minimal ramp-up time Profile

 
This role is best suited to someone who:

• Can embed quickly and deliver at pace in a contractor capacity
• Balances strategic thinking with hands-on execution
• Is curious, practical and proactive in applying AI to real marketing challenges
• Brings a commercial mindset, not just marketing expertise
• Is comfortable working in a pan-regional, matrixed environment
• Thrives in a role with high visibility and multiple stakeholders

If this role sounds like you please apply of send your CV to Jcarr@outsource-uk.co.uk